How real estate agents use digital signage

During the CoVid pandemic, the real estate industry was transformed. They were forced to. Demand for real estate has skyrocketed around the world as people who had no choice but to stay home 24/7 realized that their real estate was not really good. At the same time agents were not allowed to meet with clients or visit properties to measure and create an listing.

It was a frustrating situation, to say the least. But one that prompted the industry to transform in ways they would never have dreamed of before the pandemic.

Digital solutions have turned disaster into opportunity

In most places, the answer was to go digital. A move that allowed real estate agents to do everything remotely without having to meet with sellers or buyers face to face. They started having people who wanted to sell their film property and send them the videos for editing. Then send those who watch videos to customers who knew they were looking for this type of property. This enabled people who knew they wanted to buy to continue to view real estate without breaking any of the rules.

Read More :   Healthy breakfast menu for weight loss

An approach that, to everyone’s surprise, worked exceptionally well. Sales during the pandemic were not as high as they would be during a normal year. But there were enough to keep most agents in the business. Plus, as you can Look here The use of digital screens and video projection has created a huge demand. In many places, sales skyrocketed as people quickly bought a property in the area, complex or apartment building they were looking for during the pandemic.

Digital screens in real estate windows have become the norm

Many real estate companies have also installed digital screens on their windows for people to watch when they are out shopping for essentials. This was a very effective way to inform the public that it was still open for business. To pique their interest and show them short videos with the type of real estate they had at their disposal. Not surprisingly, given the success of this approach its sales digital real estate signs offices soared. Now, the vast majority of agencies have at least one screen in their window and a couple inside.

Read More :   car insurance lawyer | Okay Digital

These in the window now display mainly slideshows of real estate available in the area. Or show a 30- or 40-second video showing a local development. The kind of content that is likely to entice people in the office to take a closer look.

As soon as an agent enters he can approach and ask him if he would like some help. In the past, if all the agents were busy, people would wait a few minutes and then go out. Now, there are digital screens inside the agency that display material designed to hold their attention. For example, larger development videos displayed in the window or property tours with the best display in their books. Increasingly, providers are also providing touch screens allowing users to browse their lists while waiting.

What will be the future of digital signage in the real estate industry?

There is no doubt that the use of digital signage by brokers is here to stay. They use it more and more and find more and more new and innovative ways to take advantage of the fact that people’s eyes are attracted to screens in a way that is simply not made of paper-based advertising material.

Read More :   Tortuga Game Play Latest Version Apk Android

It will be interesting to see how they use this technology in the future. There will definitely be more opportunities to use it.

For example, solar energy means that digital sales boards could be installed without having to be close to a power source. The anti-glare finish means that no matter how bright it is people who want to move to the area could easily stop outside a house and watch the video showing them how the property is inside. The only thing that prevents brokers from exchanging their plastic real estate signs for digital ones is the fact that they can easily be pulled off the ground and stolen. But potentially this problem could be solved by changing the way the signals are anchored to the ground and adapting them to monitoring and the ability to remotely disable certain functions.

In addition, cheaper, but more durable, plastic digital screens are gradually becoming more widely available. It will be interesting to see how real estate agents use them.

Related Posts