How to create a logo for text

Coca-Cola, Kleenex, Google If you think of these companies, inscriptions written in unusual fonts immediately appear in your mind. The effect of logos with text is evident in a way that reflects the identity of the company through form, typography and color. With their help the image of the brand is strengthened and is necessary for every company. In this post, we will discuss how to design a successful plan for one text based logo.

What is a logo?

Business owners who run successful businesses are constantly looking at logos, as the elements of the corporate logo are what help to increase the brand visibility. With the help of a properly designed logo, customers know immediately which company it is dealing with. A trademark can be described by its name, the company written in the font used in the original version, or the nameplate or associated symbol.

A logo is an emblem, name or trademark designed to ensure that people can identify an organization by distinguishing it from competitors. A professional logo attracts interest and creates a great first impression. In addition, the logo enhances loyalty to the products used. The logo is an essential aspect of a business’s unique design. It could be:

  • Illustrations, showing the characteristics of the company’s work
  • Graphic. Graphic elements abstractly show the uniqueness of the business.
  • Text. These logos convey the brand personality using letters.

The emblem should be attractive and easy to understand. Without it, it is impossible to build a brand. Professionally designed logos include recognized Nike, Coca Cola, McDonalds and Lacoste.

If the logo is not made correctly, your image as a business is likely to suffer, as it will not only attract potential customers but may also eliminate them completely.

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How to create an image logo

Let’s look at the plan

The principle behind designing a successful design is the need to emphasize even the smallest details. Here’s a step-by-step guide on how to evaluate the character of the brand and choose the right logo elements.

Brand character

The logo is the visual expression of the brand personality. To achieve this, specific colors are used as well as fonts, graphics and colors. To choose the right items, you need to thoroughly analyze the situation and determine the location of the business.

Nature related to business

Find words that could be used to describe your business. For example: creative friendly, environmentally friendly, etc. other such words. You need to find the answer as to what the core of your work is and then find the visual representation of it.

The intended audience

You need to know your potential customers. Examine their characteristics and what they are most interested in and what their ideals are. Choose a logo that allows you to convey your message to your target audience in their native language.

Competitors’ strategies

Find out what your competitors often choose to represent their brands. Find a way to make your name stand out from other signs.

How to choose the best font

Once the initial analysis is complete, you can proceed to select the design language. Typography is the basis of a logo with text. He is the one who takes on most of the burden in terms of semantics. The font you choose determines how easy it is to read the message and also how the name is perceived. To choose the best font, follow some easy steps.

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The choice of fonts

There are four types of fonts:

  • With sheriff. Brands should use them to emphasize status, tradition, professionalism or status.
  • Without sheriff. Many companies use this font. Signs written in sans-serif fonts are easy to read, even on the phone screen. If you scale the logo to a larger size, it will be visible even at lower resolutions.
  • Manuscript. These are unique style fonts that can be used by companies that sell products or services related to health, home improvement and other areas. Fonts have a strong connection to generosity and transparency.
  • Creative. They are ideal for companies that want to show their uniqueness and stand out in the market. However, it is important to keep in mind that a font should look easy even on a smaller size.


Most of the available fonts are in different variants: normal bold, italics and italics. It is important to choose the one that best reflects the substance for which the company is known. Think about how to spell the word: uppercase or lowercase letters.


Note how the text in the font you select is displayed in small resolution. The logo should be visible even on small media, such as the business card or the signature plate of an email.

How do you choose the right color? colour

The choice of color is another method to present the history of the company and to attract the attention of the public. Keep in mind that each color affects the impression on the business in a specific way. For example, red symbolizes energy and strength, while blue conveys calm and confidence. The combination of white and black is a combination of style and luxury. The color should be chosen according to the impression you want to convey.

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By combining a variety of colors by combining many colors, you can create an impressive and unique design. Google and Ebay could be a great illustration, using each letter as a separate color. The background can be different, such as black, white or color.

Individual touches

Using specially designed graphics or playing with shapes, you can make your own logo that will leave a lasting impression. There are several ways to accomplish this:

  • Replace the letter with the symbol. Choose a symbol that represents your business: Pixar replaced the “I” with a light bulb and made it the main “heroine” of the studio animation. Coverfox changed the “O” to a fox tail.
  • Play with the spelling. A unique feature that stands out from the crowd catches the attention of others. It could be a capital letter, such as Braun’s “A” in Braun, an inverse, such as the “X” in Exxon Mobil, or other graphics, such as the arrows used in Subway.
  • Put in shape. You can put the whole word in a shape like Nintendo, Samsung and IKEA or draw attention to some letters like LinkedIn as well as Hyperloop TT.
  • Break into lines. This is a good choice for companies that have a short name. The words must be visible: this is the case with Uniqlo, breaking text into two parts that form an equilateral triangle. And Miniso not only broke the word, but added a smiling face to the closing.

A well-designed logo will allow your business to be noticed and known. The tips in this article can help you complete this task. Have fun!

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